Rivers Janssen

Copywriter, editor, and content strategist specializing in brand storytelling and sustainability communications.

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Brand

Brand messaging. Thought leadership. Websites. As a writer and editor, I love helping clients find new and better ways of connecting with their audience.

Planned Parenthood Advocates of Oregon • 28th June 2021

Planned Parenthood Advocates of Oregon Website (writer/content strategist)

Planned Parenthood Advocates of Oregon (PPAO) is a tireless defender of reproductive rights, health care, and sex education. In 2021, we redesigned PPAO's website to highlight the organization's most urgent issues and inspire supporters to share their stories and join the movement.

Morgan Stanley • 15th October 2022

Morgan Stanley: Security Center (writer/content strategist)

Morgan Stanley helps customers manage cyber threats with a steady stream of new and recycled content. But how do you organize this content so it's useful and actionable for the reader? Relate to their anxieties with identifiable categories and natural, human language.

Morgan Stanley • 30th September 2022

Morgan Stanley: Megatrends Video (script writer/editor)

Megatrends is an emerging buzzword among investors. In this video, we stitched together interview snippets from a Morgan Stanley expert to explain what distinguishes a megatrend from a traditional trend.

New Narrative • 18th March 2021

New Narrative Website (writer/content strategist)

As part of a full rebrand, one of Portland’s leading mental health and housing providers wanted to reframe the conversation around mental health. Our new website helped set the stage.

18th March 2021

New Narrative Brochure (writer)

New Narrative's rebrand included a brochure speaking directly to people trapped in an outdated mental health system. The message: It's your story. Live it your way.

JPMorgan Chase • 28th April 2020

JPMorgan Chase: Now vs. Later Finance Technology Infographic (writer)

Fintech is booming — and many businesses feel the pressure to keep up. This cheat sheet infographic walks readers through which technologies to implement now vs. later.

JPMorgan Chase • 28th April 2020

JP Morgan Chase: 6 Steps to Adopting Finance Technology Guide (writer)

Choosing the right finance technologies for a business can be mindboggling. This guide walks readers through the steps to discover, evaluate, and adopt new digital solutions.

Magnataur • 18th March 2021

Magnataur Website (writer/content strategist)

Cybersecurity and cloud consultant Magnataur wanted to stand out as offering simple, fast, and focused cloud solutions. Our website reinforced Magnataur’s no-nonsense approach, using short, clipped sentences and blunt language.

Aging Well • 28th April 2020

Aging Well Brand Messaging (writer)

Founded in 2019, Aging Well is a participant-driven community that creates a sense of hope and belonging among aging adults living with or affected by HIV. These messaging excerpts include mission and vision statements, a brand story, and top-line messages.

Twilio.org • 24th March 2019

Twilio.org: Recipes for Good Guidebook (editor)

Each recipe in this Twilio.org guidebook describes a communication challenge, shows the steps to solve it, and diagrams the application flow using Twilio APIs.

Twilio.org • 24th March 2019

Twilio.org: Messaging for Action Guidebook (editor)

Based on conversations with experts in advocacy and civic engagement, this guide takes a closer look at when, why, and how to use messaging to engage your constituents.

Charles Schwab • 24th March 2019

Charles Schwab: Amplify Your Brand Online White Paper (writer)

The financial firms with the most successful digital marketing programs approach it like a marathon, not a sprint.

Charles Schwab • 1st June 2013

Charles Schwab: Exploring Independence as an RIA White Paper (writer)

Many investment advisors are overwhelmed by the process of starting their own firms. We helped advisors cut through the noise by breaking down the trends, benefits, risks, ownership options, and financial opportunities of independence.

Johnson & Johnson • 30th May 2016

Johnson & Johnson: Health Is Everywhere Sustainability Messaging (writer)

The first step for writing messaging for Johnson & Johnson's 2020 sustainability goals was defining a new worldview for sustainability at the company. The result? Health Is Everywhere.

Hewlett-Packard • 13th June 2014

HP: eHealth Centers Messaging Toolkit (editor)

This toolkit uses key messages, stories, fact sheets, FAQs, and more to showcase HP's initiative to bring HP-enabled health care to remote villages in India.

Hewlett-Packard • 15th September 2013

HP: Thin-and-Light Laptop Brochure (writer)

Business benefits don't have to sound business-y, as this brochure for HP's line of thin-and-light laptops reveals.

Tiffany & Co. • 26th October 2012

Tiffany: Sustainability in the Jewelry Industry CEO Speech (writer)

How can the world's most renowned jewelry brand make consumers understand that sustainability in gold and diamond mining is serious business? Don't sugarcoat it. The Tiffany CEO took this to heart in his speech to the Women's Committee at the Penn Museum.