Rivers Janssen

Copywriter, editor, and content strategist specializing in brand storytelling and sustainability communications.

Sustainability Communications

Your sustainability story is more than a goals statement and progress reports. It’s the problems you solve, opportunities you create, and lives you improve.

UHG • 15th June 2021

UHG 2021 Sustainability Website (content strategist)

UnitedHealth Group's 2021 Sustainability Report details the company's ambition to modernize the health system. In developing the content strategy for the report website, we showed what this looks like in practice, with brief highlights from the report and key KPIs illustrating the company's impact.

Google Sustainability Report • 18th March 2021

Google: Ukweli Article (writer)

Google’s documentary Ukweli (The Truth) profiled three Congolese artists looking to speak their truth and reclaim their history. In this article profiling the film, we let the artists' words do the talking.

Google Environmental Report • 24th March 2019

Google: Global Fishing Watch Article (writer)

Google's machine learning technology is powering Global Fishing Watch, which provides a transparent view of commercial fishing activities around the world.

Google Environment Report • 24th March 2019

Google: Urban Ecology at Google Article (writer)

A network of urban ecology projects on the Google campuses is helping restore critical ecological functions in the Silicon Valley region.

Google Responsible Supply Chain Report • 24th March 2019

Google: Safer Chemistry at Google Article (writer)

Just as no one should be harmed using a Google product, no one should be harmed making a Google product.

Google Responsible Supply Chain Report • 24th March 2019

Google: Made by Me Article (writer)

Supply chain responsibility can often feel like an impersonal web of corporate policies, but it’s also a stake in the ground for the rights and well-being of the people who make Google products.

Comcast NBCUniversal • 19th June 2018

Comcast NBCUniversal: Hidden Heroes of the Civil Rights Movement Article (writer)

The multimedia Voices of the Civil Rights Movement reveals the emotional impact of America's march for progress in a way that yellowed newspaper clippings can't.

Comcast NBCUniversal • 19th June 2018

Comcast NBCUniversal: The Next Wave of Political Storytelling Article (writer)

Films in the Meet the Press Festival explore issues with the same rigor as the NBC News program, but from a perspective outside the corridors of power.

Johnson & Johnson • 30th May 2016

Johnson & Johnson: Health Is Everywhere Sustainability Messaging (writer)

The first step for writing messaging for Johnson & Johnson's 2020 sustainability goals was defining a new worldview for sustainability at the company. The result? Health Is Everywhere.

Hewlett-Packard • 13th June 2014

HP: eHealth Centers Messaging Toolkit (editor)

This toolkit uses key messages, stories, fact sheets, FAQs, and more to showcase HP's initiative to bring HP-enabled health care to remote villages in India.

Tiffany & Co. • 26th October 2012

Tiffany: Sustainability in the Jewelry Industry CEO Speech (writer)

How can the world's most renowned jewelry brand make consumers understand that sustainability in gold and diamond mining is serious business? Don't sugarcoat it. The Tiffany CEO took this to heart in his speech to the Women's Committee at the Penn Museum.