Global Fishing Watch (GFW) uses GPS vessel data and Google’s machine learning technology to provide a transparent view of commercial fishing activities around the globe. In this article for Google’s 2018 sustainability report, I focused on the stories behind the data. This includes Mexico’s Revillagigedo Archipelago, designated a 57,000-square-mile no-take marine reserve in 2017 due in part to GFW research.

Article excerpt: "In her interview, Rudolph remembers details from the bombing. How it was youth day at church, and she was standing with her sister and friends moments before the explosion. How shattered glass from the blast temporarily blinded her (she eventually lost an eye). Her confusion as she called for her sister. Deacon Samuel Rutledge rescuing her. She was hospitalized for months, and to this day she still bears the scars of losing her sister and friends. Her story reveals the emotional impact of racial violence in a way that yellowed newspaper clippings and thirdhand accounts can’t."

Article excerpt: "Richard Holland, Solutions Architect at Age UK, designed a scalable Twilio-powered solution to replace the manual calling system. A new web app matches volunteers and older people, known as Call in Time members, based on shared interests such as hometown or music, giving callers common ground for conversation. Using Twilio, Age UK connects callers without requiring people to exchange numbers, streamlining the screening process for volunteers while adding a layer of safety and security for both parties."

Google has been incorporating cutting-edge resilience science into its urban landscapes since 2014. In this article, I examined how Google’s patchwork of urban ecology projects started coming together in 2018, helping restore many of the ecological functions lost with the development of office parks across the Silicon Valley.

Article excerpt: "The majority of firms we spoke with are primarily focused on the basics, using their websites and LinkedIn pages to give their firm an online presence and establish credibility. They take a stripped-down approach to digital marketing, investing cautiously in these activities that, at first glance, they may not see as critical to deepening client relationships and driving growth. However the firms with the most successful digital marketing programs were those who approach it like a marathon, not a sprint. They don’t expect digital marketing to generate revenue overnight, but instead view it as a natural extension of their work building relationships with prospects and clients."

Article excerpt: "Most people associate SMS and chat with friends and family, a major reason messaging has a high read rate. Respect the personal nature of messaging by speaking to people with the same frankness that you would close acquaintances. A familiar voice can make people feel comfortable, unlike overly formal or transactional messages."

Article excerpt: "Powerful, insightful journalism has been the cornerstone of NBC News and Meet the Press from the beginning when it was the first show to invite political leaders to face tough questions on live television. The films in the Meet the Press Festival explored issues with the same rigor, but from a perspective outside the corridors of power in Washington, DC, and New York."

Article excerpt: "Made by Me reveals the human side of the work we do—and why we do it. Supply chain responsibility can often feel like an impersonal web of corporate policies, laws, and compliance audits, but it’s also a stake in the ground for the rights and well-being of every individual who has a hand in making our products and providing services."

Twilio.org helps nonprofits reach the people they serve like never before using the powerful Twilio communications platform. But most nonprofits don't understand how the platform works—a problem the old Twilio.org website hadn't addressed. For this complete website refresh, I avoided tech jargon and used simple, straightforward language to explain the technology's potential.

Many investment advisors want to start their own firms, but are overwhelmed by the process. In this Charles Schwab white paper, our team helped advisors cut through the noise by breaking down the trends, benefits, risks, ownership options, and financial opportunities of independence. I used a clear, candid voice that untangled complicated ideas while respecting the readers' expertise.

Article excerpt: "Consumers are rightfully concerned about toxic chemicals like lead or flame retardants in electronics. While it's important for us to limit these kinds of substances in Google products such as the Pixel 2 or Chromebook, we also take the use of harmful substances seriously during the manufacturing process to ensure that the people who make our products are safe too. Just as no one should be harmed using a Google product, no one should be harmed making a Google product."

Hired to write messaging for Johnson & Johnson's 2020 sustainability goals, we decided we needed to define a new worldview for sustainability at J&J. I was the lead writer on "Health Is Everywhere," a frame that kickstarted a new way of talking about health at the company. As the frame and messaging have evolved, our team's work found its way into internal and external communications at J&J, including speeches from the CEO.

HP launched its Living Progress sustainability framework in 2013 with the announcement of several "living examples," including an initiative to bring high-quality, HP-enabled health care to remote villages in India. As editor of this messaging toolkit, I worked with our creative team to develop key messages, key stories, fact sheets, FAQs, and more to explain how HP was using its technology to improve people's lives.

Business benefits don't have to sound business-y. In this brochure for HP's line of thin-and-light laptops, I used a friendly, confident tone, with language that could have been lifted from a fashion magazine.

How can the world's most renowned jewelry brand make consumers understand that sustainability in gold and diamond mining is serious business? Don't sugarcoat it. In these excerpts from a speech written for Tiffany & Co. CEO Michael Kowalski, I didn't mince words while weaving sustainability into the Tiffany brand story.