Twilio.org helps nonprofits reach the people they serve like never before using the powerful Twilio communications platform. But most nonprofits don't understand how the platform works—a problem the old Twilio.org website hadn't addressed. For this complete website refresh, I avoided tech jargon and used simple, straightforward language to explain the technology's potential.

Many investment advisors want to start their own firms, but are overwhelmed by the process. In this Charles Schwab white paper, our team helped advisors cut through the noise by breaking down the trends, benefits, risks, ownership options, and financial opportunities of independence. I used a clear, candid voice that untangled complicated ideas while respecting the readers' expertise.

Hired to write messaging for Johnson & Johnson's 2020 sustainability goals, we decided we needed to define a new worldview for sustainability at J&J. I was the lead writer on "Health Is Everywhere," a frame that kickstarted a new way of talking about health at the company. As the frame and messaging have evolved, our team's work found its way into internal and external communications at J&J, including speeches from the CEO.

HP launched its Living Progress sustainability framework in 2013 with the announcement of several "living examples," including an initiative to bring high-quality, HP-enabled health care to remote villages in India. As editor of this messaging toolkit, I worked with our creative team to develop key messages, key stories, fact sheets, FAQs, and more to explain how HP was using its technology to improve people's lives.

Business benefits don't have to sound business-y. In this brochure for HP's line of thin-and-light laptops, I used a friendly, confident tone, with language that could have been lifted from a fashion magazine.

How can the world's most renowned jewelry brand make consumers understand that sustainability in gold and diamond mining is serious business? Don't sugarcoat it. In these excerpts from a speech written for Tiffany & Co. CEO Michael Kowalski, I didn't mince words while weaving sustainability into the Tiffany brand story.